Every individual holds the power to redefine their potential and break barriers.
In the spring of 2018, Irina embarked on a transformative journey of self-discovery and empowerment, transitioning from a decade-long tenure at the same company that spanned three continents. This significant shift marked a new chapter without the familiar daily job routine, sparking a profound awakening within her. Beyond striving to cultivate a professional image and make a meaningful impact in her previous organization, she recognized a more profound mission: to ignite change, shed limiting beliefs, and invite others to join her in realizing their full potential. This realization highlighted the importance of self-belief and the power of leading by example to drive meaningful change.
Motivated by a newfound sense of empowerment, Irina initiated a transformative journey. She evolved from an unknown figure in her industry to an accomplished author, TEDx speaker, and respected professional within her community. With her sister Jo, she also founded SISTERLY, a community of like-minded women growing together to their full potential by liberating their Mindshit and achieving a Mindshift collectively. Through SISTERLY, they focus on overcoming limiting self-beliefs and fostering collective growth, embodying the shift from personal accomplishments to broader impact and mental wellness.
Driven by a profound commitment to advocating for women’s collective empowerment and striving for gender parity, Irina leverages her unique insights to inspire women at various career stages. Her mission extends beyond personal achievement; it encompasses bringing women together to actively engage in their career advancement and contribute towards achieving gender equality. Her journey is a testament to the transformative impact of self-belief, offering a blueprint for realizing one’s full potential and making significant contributions to professional and personal development.
Irina is the Vice President of Enablement and Process Excellence at Seismic, the world’s leading software Enablement company, where she and her global team have ownership of making the company’s go-to-market engine more effective, more efficient, and more successful to fuel growth within the organization.
When Irina isn’t contributing to her goal of closing the gender gap in the workplace and beyond, she has many other outside activities she enjoys. She is firm believer in the power of mindfulness through meditation and nutrition. She also loves taking long walks through Central Park with her dog Lester. And while these things energize and inspire her work, she has an adventurous side to her. She loves being a passenger on the back of a motorcycle, she is a music fiend, and can be found hitting various NYC party spots with her husband Chris.
“Irina Soriano is boldly taking a stand on gender equity for ‘Generation Brand’ (those born 2012-2030), introducing new thinking that has a clear link between the need to polish the social media landscape that girls and women are growing up in and empowering them to feel confident, equal to their male counterparts, and ultimately motivated to propel their career path to executive levels. The masses can benefit from the concept of life-brand and mastering it for a fulfilling, fair and just life.”
—Susan MacKenty Brady, CEO, Simmons University Institute for Inclusive Leadership
Irina Soriano is a keynote and TEDx speaker as well as the author of ‘Generation Brand’, a modern playbook for controlling our life-brand.